Dove, the campaign for real money...

I was walking through the mall last night and I saw an ad for the "Campaign for real beauty". I'd seen ads for this campaign a few times and always found them intriguing. The idea that a woman can be beautiful without falling in the conventional size 2 frame. fantastic I though.

Their website shows you about all these things they are doing, trying to raise money for campaigns to help boost self esteem in teen girls. All great things, and no product advertisements.

Until you see the billboard at the mall. A beautiful woman, who is tall and probably a size 14. All the signs are appropriate, talking about how beautiful she is even though she doesn't fit in the traditional mold. Then do you know what was in the bottom right corner?

That's right, a product. It wasn't enough that women were associating their happy healthy bodies with dove. Now they have you where they want you and they want to OVERTLY sell you something.

Even that I was okay with. It was the actual product that they were selling they ticked me off.

Why?

Because it was a firming cream. Beautiful, secure size 14 woman. My hero. But she still needs a frickin firming cream?

Fuck you Dove.
And the feel good bullshit campaign you rode in on.


-Little Miss Pissed Off


PS. The art was created by yours truly. Feel free to laugh at its lack of style and professionalism, but my laptop is too sad to run anything fancy like photo-shop.